Anti Smoking Ads - 1293 Words

CDC Anti-Smoking Campaign Ads From the common cold to deadly viruses, there are threats to public health everywhere in the world, whether they are caused naturally, intentionally, or accidentally. Providing strategic direction and support against these threats is a national health organization known as the CDC (or the Centers for Disease Control and Prevention). The CDC is one of the most predominate national health institutes the United States and the world. Its main office is located in Atlanta, Georgia. According to the CDC website, the CDC organization has been dedicated for more than six decades to the sole purpose of â€Å"protecting the health of the public and promoting quality of life through control and prevention of injuries,†¦show more content†¦There are more stories about Terrie, Bill, Jessica, and other former smokers on the CDC website. These people explain how their lives have changed forever when they decided to smoke. In addition to commercials and radio, they also used billboards, in-theater ads, mobile ads, internet ads, and print ads. In the beginning of these ads, there was always a picture of what the former smokers used to look like before smoking has changed their lives dramatically. There is no music playing throughout the entire advertisements, with the exception of Bill. In the beginning of his ad, there was depressing music playing in the background before he told his story on smoking. The text in the ads is white colored san serifs font. Near the end of these ads, there is a message saying that smoking causes immediate damage to the body. Finally, the ads show the words â€Å"You can quit† in all caps. Underneath are the CDC website and the CDC logo. These ads employ pathos, or appeal to emotion, to create a strong effect on the viewers. The former smokers in these ads intend to deliver the message to the general public on what would happen to those who continue to smoke or even think about smoking. What makes these ads so powerful is the fact that they don’t use actors in them. They feature real life people whose lives have changed forever due to the effects of smoking. They’re not acting, but they’re simply being themselves. They bring a variety of emotions such as sympathy towardsShow MoreRelatedMy Ad For An Anti Smoking Campaign894 Words   |  4 PagesMy ad for an anti smoking campaign shows a picture of a baby smoking a cigarette as half the baby s face is decaying. To the right of this image there is text that states, I smoke second hand. Right below that in smaller text is a warning that reads, Warning: may kill your baby. After closely analyzing this image I found that the argument for this adverti sement is: Smoking not only effects you but the people around you too. This ad is very effective due the fact that the distinctive featureRead MoreThe Failure of Anti-Smoking Ad Campaigns Essay1077 Words   |  5 Pagesbeen studying on the impact of anti-smoking advertising campaigns .As a result of some research , main question arises : â€Å"do anti-smoking ads really have an impact on people’s decision about quitting smoking?† or â€Å"do they really work?† It is a controversial issue and plenty of studies and investigations support that there is no clear evidence to prove they have a significant influence on adults’ or youth’ decisions. The most striking reason of why anti-smoking ads fail is that there is not enoughRead More The Philip Morris Anti Smoking Campaign Essay1329 Words   |  6 PagesPhilip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition toRead MoreThe Anti Smoking Campaign Is Too Late1367 Words   |  6 Pagesother fatal diseases. This image is an ad from a Neuroscience blog covering the topic of anti-smoking ads and campaigns. The purpose of this ad is to emphasize the importance of quitting smoking before it is too late. The anti-smoking campaign has a targeted audience of smokers and the loved ones of those who smoke. This ad effectively persuades smokers to give up smoking by the use of simplicity in organization, color scheme, and hidden meaning in the imag e. This ad is very effective in convincing theRead MoreKentuckys Youth and Teen Smoking1020 Words   |  5 Pagesrevenue from tobacco taxes to fund smoking cessation programs, and improve the quality of anti-smoking advertising campaigns. Teenagers normally function financially on a very fixed income, commonly working part time for minimum wage. With cigarette prices at $4.50 per pack a high school student can afford to smoke regularly, but when you double that price a student will think twice about the value of cigarettes. With the numerous health risks associated with smoking, buying cigarettes at any priceRead MorePersuasive Essay On Anti Smoking715 Words   |  3 Pagescigarette smoking causes about one of every five deaths in the United States. The CDC goes on to state cigarette smoking is estimated to cause more than 480,000 deaths annually (including deaths from secondhand smoke). Tobacco use is the leading preventable cause of death (CDC Web). 1 The anti-smoking advertisement appeals to pre-teen and adults of both genders by causing fear and awareness, which may have its audience reconsider beginning cigarette smoking or quitting. This anti-smoking advertisementRead MoreAnti Tobacco Advertisements And Effects On Quitting Behavior : Results From The California Smokers Cohort940 Words   |  4 PagesIn the article â€Å"Recall of Anti-Tobacco Advertisements and Effects on Quitting Behavior: Results from the California Smokers Cohort† the authors try to research if anti-tobacco television advertisements with personal message can be recall by the person and have a greater impact on smoking cessation. The authors felt that this was an important topic to study because they were concern about the dangers of smoking tobacco. According to Leas et al. (2015) â€Å"Nondaily smoking and second-hand smoke exposureRead MoreThe Smoking War Essay1553 Words   |  7 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The war on smoking has existed for decades. With the advent of more tenacious laws prohibiting smoking in public locations, and most recently Minnesota’s historic tobacco settlement, many actions against â€Å"Big Tobacco† have become more successful. Anti-smoking campaigns have become more confrontational, directly targeting tobacco companies in an effort to expose its manipulative and illegal marketing tactics. nbsp;nbsp;nbsp;nbsp;nbsp;On the surface, lastRead MoreWould Anyone Engage In Smoking Cigarettes If Each Cigarette1326 Words   |  6 Pages Would anyone engage in smoking cigarettes if each cigarette had an effect written on the side, such as lethal, or fatal? Advertisements pop up on the TV commercials, in newspapers, and magazines that illustrate the reality of what happens when engaging in smoking tobacco, but yet people still smoke cigarettes. Some of these advertisements campaigning against big tobacco companies use pretty graphic and shocking images to convince the population that tobacco is just awful for the body. Health organizationsRead MoreThe Link Between Cigarettes And Lung Cancer1403 Words   |  6 Pagescontinued to die from lung cancer. This spike in lung cancer was serious and scientist knew that something needed to be done. In 1967 people decided to take matters into their own hands and start anti-smoking campaigns. These campaigns created well thought out ads suc h as this one where there’s a man hung by a smoking cigarette. With a quote that reads â€Å"It’s called suicide because it’s your choice.† The cigarette in the image is supposed to symbolize a noose which is meant to inform smokers that putting